NYOTA
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The creator platform for Kenya

Run creator campaigns. Build a creator career.

Nyota is the star system for Kenyan creator marketing: brands hire verified creators with escrowed briefs, and creators get briefed, build portfolios, and run their earnings from one workspace.

Start a campaign Join as a creator
  • KYC-verified creators
  • Escrow on every brief
  • M-Pesa payouts in minutes

Negotiation · @kim.w

KES 6,000

Countered 2 min ago

Wallet · Last payout

KES 47,250.00

Cleared · 31 sec ago

13%87% TO CREATORSPAID ✓
Creator poolEscrow vaultPlatform fee 13%Every campaign on Nyota runs through the same machine: brief it, fund it, approve it, get paid.

Brief — one thread, one number

Daystar Skincare briefs @kim.w in a single canonical thread. The counter lands at KES 6,000 — witnessed, timestamped, no DM archaeology.

Budget KES 100,000

2,400+

verified creators

KES 38M+

paid out to creators

< 1 min

M-Pesa payout after approval

48 hrs

binding dispute decisions

One platform, both sides of the deal

Stars on stage. Brands in the front row.

For brands

Hire creators like you mean it

  • Discover KYC-verified creators with Authority Scores, not follower screenshots.
  • Fund once into escrow; release per deliverable you approve.
  • Usage rights agreed in the brief — licensed before it's loved.
  • One 13% fee, shown before you fund. No setup, no seats.
See how brands run it
For creators

Your talent, run like a business

  • A public profile and rate card that start negotiations at your number.
  • Briefs show budget, deliverable and deadline before you accept — escrow already funded.
  • The brand pays the platform fee. Your rate lands whole.
  • Withdraw to M-Pesa in minutes, or spend earnings in-platform.
See the creator side

How Nyota works

Brief it. Fund it. Approve it. Paid.

01

Discover

Filter verified creators by category, location, audience size and availability. Every profile carries an Authority Score earned from real campaigns.

02

Brief

One canonical thread per campaign. Deliverables, deadline, usage rights and the number — visible to both sides before anyone commits.

03

Escrow

The brand funds the campaign up front. The money sits in escrow where both sides can see it — creators start work knowing it's real.

04

Approve & pay

Approve the deliverable and the payout releases — M-Pesa in under a minute. The number in the brief is the number in the wallet.

The fee, in the open

One campaign budget: KES 100,000

13% platform fee — paid by the brand, on top of the creator's rate, shown live in the builder before anyone funds.

Creator pool · KES 87,000
13%

If a creator doesn't deliver, their undelivered budget returns to the brand wallet in full.

Verified & booking now

Meet the stars

Browse all creators
Portrait of Kim Wanjiku
VerifiedLifestyle
Authority 96

Kim Wanjiku

120K followers

@kim.w · Nairobi

4.9100% on-time34 campaigns

Reels from KES 25,000

View profile
Portrait of Dee Code
VerifiedTech
Authority 93

Dee Code

45K followers

@dee.code · Nairobi

4.898% on-time21 campaigns

Reels from KES 18,000

View profile
Portrait of Otis Mwangi
VerifiedMusic
Authority 91

Otis Mwangi

230K followers

@otis · Nairobi

4.896% on-time27 campaigns

Reels from KES 40,000

View profile

Open briefs

Funded & waiting for stars

Daystar Skincare

Open brief · 18 applicants

Beauty

Daystar Skincare · Q3 launch

Budget KES 100,000Creator pool KES 87,0003 reels · 2 staticsDue 23 May Nairobi
Read the brief

ChapChap

Open brief · 26 applicants

Tech

ChapChap App · Download drive

Budget KES 150,000Creator pool KES 130,5004 reels · 3 storiesDue 30 May Kenya (remote)
Read the brief
All open briefs

Insights

Field notes

For brands · 6 min read

Briefs that actually get great work

For creators · 5 min read

Building a portfolio that ranks

For creators · 4 min read

How verified creators win briefs faster

Ready when you are

Brands: your first campaign can be funded in an afternoon. Creators: your profile is your storefront — make it shine.

Create your accountBrowse creators first